About
Foundation: Canadian Cancer Society
At Unexpected (UNC), we are driven by the desire to help and make a positive difference. It is with this in mind that we have decided to donate $5 to the Canadian Cancer Society for each sweatpants sold. Our action is inspired by our name “Unexpected”, a reminder that life, with its surprises and challenges, particularly in the face of cancer, is often unpredictable.
We want our contribution to go beyond a simple donation. It represents our commitment to supporting those who face the unexpected, spreading hope and strengthening solidarity. By supporting the Canadian Cancer Society, we are actively participating in the fight against this disease and contributing to building a brighter future.
Our mission
Unexpected is dedicated to guiding its customers through life's ups and downs, offering clothing that symbolizes perseverance and inner strength.
Unexpected's creations are designed to reflect not only the individuality of each client, but also their ability to perceive unexpected challenges as opportunities for growth. At Unexpected, we believe in fashion that doesn't just dress, but inspires and empowers, preparing each person to face life with optimism and confidence.
Our values
INTEGRITY - Act with honesty and ethics, maintain constant transparency and respect our principles in all circumstances.
EXCELLENCY - Constantly strive for the highest quality in our products and services, commit to continuous improvement and exceed industry standards.
COMMITMENT - A strong determination to achieve our goals, support our community and always meet the needs of our customers with passion.
INNOVATION - Continually seek new ideas, develop creative solutions and be at the forefront of change in our field.
Who are we?
Unexpected was founded by Maeva Trottier and Zavier Séguin-Lescarbeau, two passionate young entrepreneurs who share a common vision. Driven by a constant desire for improvement and surpassing ourselves, we are constantly looking for new challenges to reach our best potential. Our boundless creativity inspires us to push boundaries and pursue ambitious goals for Unexpected. We aspire to transmit this passion to our customers and share with them our vision for a promising future.
Personal story
The decision to donate $5 for every sweatpants sold stems from a deeply impactful personal story. In 2016, Maeva's father tragically died of lung cancer. When he was diagnosed, the disease was already at an advanced stage, stage 4, making recovery almost impossible. For two long years, he courageously fought against the disease, desperately seeking to alleviate his suffering. Inspired by her courage and determination, Maeva and Zavier felt the compelling need to help and support those fighting this devastating disease, as well as their loved ones. By donating $5 for each sweatpants sold, we aspire to make a positive difference in the fight against cancer, while honoring the memory of those who fought this battle with courage and dignity.